Generally, we limit the collection of information to what is known as non-personally identifiable information (e.g., first name, age, state or country). We also collect certain types of personal information such as an email address. This information is collected so that visitors can participate in activities (such as, receiving our e-mail newsletter[s], participating in our question polls).
Contact information, such as full name, e-mail address and mailing address.
Financial information and/or Credit/Debit Card data. Personal identifiers, such as screen names and passwords.
Demographic information, such as date of birth, age, aggregate information, gender, state and country.
Internet Protocol (IP) Information, such as your IP address and browser type.
Information collected by or held in “cookies” or collected by web beacons.
Registration:Our Online Store’s registration form requires users to give us contact information, unique identifiers, and demographic information. All registration information is submitted to us on a voluntary basis. Once you register, we use customer contact information from the registration form to contact you, to send you information about our company and/or to give you updates on products and/or services. You may register on our Web site and choose not to receive information and updates by unchecking the relevant box on the registration form.
We or our advertisers, licensees and/or other business partners may have special online promotions which feature products or services related to our business activities. You may be asked to provide an e-mail address or screen name, so that we can let you know if you won a prize. For other promotions, we may request your name and home address in order to send you products or information by regular mail. The specific rules and regulations governing the particular promotion will vary and your participation constitutes your agreement to abide by those rules and regulations.
We use third-party service providers to assist in our service offerings. Such providers may include a credit card processing company, an outside shipping agent to fulfill delivery of orders, and an email service provider to facilitate our e-mailings. We will share your personal information with these types of third parties to facilitate functions on our behalf. We require these companies to limit their use of your personally identifiable information to the purpose of fulfilling their services to us.
In some instances, such as when making a purchase, you may be directed to the service providers Web site to conduct the transaction by entering in your personally identifiable information. Please be aware that you are actually submitting your information directly to that service provider to fulfill your request.
Other than as explained in this policy, we may disclose personal information in the good faith belief that we are required to do so by law, or that doing so is reasonably necessary to: comply with legal processes; respond to any claims; or, protect the rights, property or personal safety of Planetmatt Entertainment, its subsidiaries and affiliates, our customers or the public. In addition, information about our customers may be disclosed as part of any bankruptcy, merger, sale, transfer of company assets or acquisition. In the instance of a bankruptcy, merger, sale or transfer of company assets we will attempt to notify you.
Where appropriate, the option to allow us to share certain information with some of our promotional partners may be provided, or the option for you to elect not to have us share certain information may be provided. You always have the right to unsubscribe from any mailing lists we may maintain, or to delete personally identifiable electronic information we have collected online about you by going to the Member Services link and following the procedures described there.
If you use a forum, Blog, bulletin board or chat room on this site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these activities or forums.
We use “cookies” to collect non-personally identifiable information through this Web site. Cookies help us personalize your visit for example by allowing you to use certain features without having to remember passwords or by logging in each time you visit.
Persistent Cookies: A persistent cookie gets entered by your web browser into the “Cookies” folder on your computer and remains in this “Cookies” folder after you close your browser. Persistent cookies may be used by your browser on subsequent visits to our Web Site.
Session Cookies: A session cookie is held temporarily in your computer’s memory and disappears after you close your browser or shut off your computer.
Our Web site may also use web beacons in conjunction with cookies. Web beacons are small strings of code that are placed in a web page, (sometimes referred to as “1×1 clear pixel,” “web beacon” or “clear GIF”) in the pages of our Web site in order to gather additional statistical site usage information.
Site and Usage Analytics. Our Use of Persistent Cookies, Session Cookies, Web beacons, and related technologies:
Our Web site may use persistent cookies, web beacons and information collected in our log files (such as Internet Protocol Address, referring URLs, etc.) about your activity at our Web site.
We use this collected information to better understand how our Web site is used, resolve technical problems, and enhance your experience at this site.
Information we may collect using these technologies may include:
the number of visitors to MattBusch.com,
which pages are visited,
duration of page views,
advertising click-through metrics,
the location of visitors prior to accessing their Web site, and
details on browsers (including Internet Protocol ‘IP’ addresses or browser configurations).
We use this information to provide Planetmatt Entertainment with detailed reports and analyses of the traffic to their Web sites.
Information from these types of cookies and technologies or about Web site usage is not combined with information from any other Web site cookie like those described below that may be used for online behavioral advertising purposes. Except with respect to our e-commerce activities (e.g., on-line purchases), we do not link your non-personally identifiable information in “cookies” with personally identifiable information about you.
Online Advertisements and Related Technologies (Third-Party Advertising Networks and Partners):
In addition to using cookies and related technologies as described above, we also use certain third-party companies to help us tailor advertising that we think may be of interest to you based on your usage of our Web sites. These companies may place or provide ads (such as banner ads) on this Web site that might also place cookies. These companies may use information (not including your name, address, email address or telephone number) about your visit to our Web site and other Web sites in order to provide advertisements about goods and services on this Web site or on other Web sites which use the services of such third-party companies. In the course of providing these services or placing these ads, these third-party companies may place or recognize a unique “cookie” on your computer and each of these companies uses this cookie information according to their own privacy and security policies.
An IP address is a number automatically assigned to your computer whenever you are surfing the web. Web servers, the computers that “serve up” web pages, automatically identify your computer by its IP address. When you request a page from our Web site, our servers log your IP address. An IP address does not contain personally identifiable information. Except with respect to our e-commerce activities (e.g., on-line purchases), we do not link IP addresses with personally identifiable information. We may use your IP address to help diagnose problems with our server and to administer our Web site. Your IP address is used to help identify you and your shopping cart and to gather broad demographic information. We may also collect information about your browser software and/or machine type (e.g., Windows, Mac, Unix, etc.).
We do present links to the Web sites of other parties. Independently operated Web sites are not associated with or authorized by us, even if they have links leading to this Web site. We are not responsible for any content appearing on Web sites linked to or from our Web site, or for any personal information gathered at those independently operated Web sites.
This Web site is hosted in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the United States which does not have the same data protection laws as the EU and by providing your personal data you consent to:
the transfer of your personal data to the United States as indicated above.
We here at MattBusch.com take reasonable precautions to keep your personal information secure. We have put in place physical, electronic, and managerial procedures to safeguard the confidentiality and integrity of the information we collect. The information is stored on computer servers which are separate from other corporate information and systems. We have and will continue to take reasonable measures to assure the security and accuracy of all information our visitors share with us. Our efforts include procedures designed to avoid any unauthorized access, alteration, misuse or disclosure of personally identifiable information.
Our Web site which collects sensitive financial information, such as credit/debit card information use (or our third-party service providers) SSL encryption in the collection and transfer of such information.
If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using this Web site or providing personal information to us you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of this site. We may post a notice on our Web site if a security breach occurs. If this happens, you will need a Web browser enabling you to view the starwars.com Web site. We may also send an email to you at the email address you have provided to us in these circumstances.
This Web site gives users options for changing and modifying information previously provided. If you are a registered visitor, you are welcome to view, change or delete your registration information at any time, or to update the contact information we have for you or to inform us that you do not want to receive new product or other information from us. Simply go to the registration page of this Web site. When the welcome screen appears, you can click on “delete or add” or, if available, you can click the “Update Profile” link to update your information.
© 2010 Planetmatt Entertainment and/or its affiliated and related entities. All rights reserved.
Effective Date: 11/15/10